What Are Local Citations?
These are mentions of your business (name, address, phone number) across sites like Google Business, Yelp, Bing, Apple Maps, and local directories. They help build trust and ensure consistent online visibility.
Top Places to Add/Check Citations
- Google Business Profile – Must-have
- Yelp – Highly trusted directory in many niches
- Bing Places – Captures Microsoft search users
- Facebook Business Page – Great for engagement and extras
- Apple Business Connect – Covers iOS and Siri search
Why Citations Matter
Accurate listings build trust with both users and search engines. Google reports 76% of smartphone local queries lead to in-person visits within a day, and 28% lead to purchase
Best Practices
- Ensure exact consistency in spelling, punctuation, and formatting across all sites.
- Use a single business name format (e.g. no “LLC” variations).
- Regularly audit listings and correct errors or duplicates.
- Add extras like hours, photos, and business descriptions when available.
Boosting Citations Further
- Join niche or neighborhood directories (e.g., Chamber of Commerce, local blogs).
- Keep your Facebook and Bing details updated along with Google.
- Consider local press or event sponsorships for PR backlinks and extra listings.
In a Nutshell
Citations might sound technical, but they’re a powerful, budget-friendly marketing hack. Accurate, consistent listings help you rank better locally, win trust from customers, and show up when it matters most.
