Why Smart Local Businesses Are Teaming Up to Create Killer Content Together

Let’s be honest—marketing can feel like a solo sport sometimes. You’re grinding out videos, updating your socials, trying to outshine the competition, and hoping the algorithm throws you a bone.

But what if you didn’t have to go it alone?

There’s a super underrated growth hack that local businesses can use to boost awareness without spending extra ad money: joint venture content.

And no, this isn’t some corporate-sounding, suit-and-tie, handshake-deal kind of thing. It’s just two businesses saying:

“Hey, your audience would love what I do—and vice versa. Let’s create some cool stuff together.”

💡 What’s Joint Venture Content Anyway?

In plain English: It’s content you create with another local business that serves the same ideal customer—but isn’t your competition.

It could be a:

Co-branded video
Joint Instagram Live
Cross-promotional blog post
Social media giveaway
Behind-the-scenes feature
Podcast guest swap
Local tips reel

As long as you’re combining your circles of influence and bringing value to both audiences, it counts.

🤝 Who Should You Partner With?

Look for businesses that serve the same neighborhood or customer base, but in a different way. Here are a few smart matches:

You Are A…	Partner With A…
Roofer	Real estate agent or home inspector
Interior designer	Local tile shop or cabinet maker
Pool builder	Landscaper or outdoor furniture store
Painter	Flooring installer or moving company
Coffee shop	Boutique clothing store or yoga studio

If your audiences overlap even a little, you’re golden.

🎥 Content Ideas You Can Steal

Here’s where the fun begins. Don’t overthink it—simple and helpful content always wins.

1. Instagram or Facebook Live Q&A

Hop on a joint live stream where you both answer audience questions.
➡️ Example: A roofer and a realtor talk about “What to fix before selling your home.”

2. “Meet the Biz Next Door” Reel Series

Take turns filming short intros of each other’s businesses, then post across both pages.
➡️ Great for trust-building and humanizing your brands.

3. Top 5 Local Recommendations

Each of you shares your top 5 favorite local spots (and includes each other in the list).
➡️ Great way to show community love and plug each other subtly.

4. Cross-Promo Giveaway

Offer a bundled prize (free tile design consult + paint refresh!) and have people follow both pages to enter.
➡️ Grows both audiences fast, especially if the prize is local and useful.

5. Behind-the-Scenes Swap

Film a “day in the life” of your partner’s biz and post it on your account. They do the same for you.
➡️ This is visual, fun, and super engaging.

🧠 Tips to Make It Work Smoothly

Pick someone you vibe with. Chemistry matters—if it’s awkward, your audience will feel it.
Set clear expectations. Who’s filming? Who’s posting? When does it go live?
Use Canva or templates. Match fonts/logos for a clean, co-branded feel.
Tag each other consistently. Stories, Reels, posts, emails—the more cross-traffic, the better.
Track what works. Look at video views, DMs, post saves, or new followers after a collab.

🚀 Why This Works So Well

It builds trust instantly.
You’re getting a referral from someone your audience already likes.
It boosts local visibility.
Their followers get exposed to your brand—and vice versa.
It’s free.
No ad spend. Just your time, phone camera, and a little creativity.
It breaks the content rut.
When you create with someone else, your content feels fresh again.

🧃Real Talk: This Isn’t New—But It Works Like Crazy

Back in the day, this was called word-of-mouth marketing. Today, it’s the same thing—just amplified by video, social media, and reels. You don’t need a big brand. You just need a good fit, a shared audience, and a camera.

So don’t be afraid to DM that business you’ve been eyeing. Send a voice note. Pop in and say:

“Let’s collab on something cool for our followers.”

You’ll both get fresh exposure, valuable content, and likely—some new customers out of it.

🙌 Final Word

Your ideal customers already know, like, and trust someone else in town. Partnering with that someone is one of the fastest ways to earn attention, credibility, and momentum—without paying a cent.

So go ahead. Partner up. Press record. And have fun with it.

Your next best marketing move might just be down the block. 🧡

🎯 Team Up & Win: How to Do Joint Venture Content with Other Local Businesses